"Everybody Must Get Stoned"

Slogans. Sometime when you have a lot of better things to do, sit down and try to brainstorm a slogan that sums up what you do and who you are and what you stand for. Be sure that it's short and catchy and respectable. Be sure that it's credible, easy to understand, and memorable. Oh--and try to keep it free of tedious cliches (and redundancies like "tedious cliches"). And, unfortunately, in this business, it cannot be funny. At all.

Here are a few slogans culled from various monument companies across our great nation:

Experience. Trust. Artistry. (Boring. Robotic.)
Every life deserves a tribute. (Michael Vick? Manson?)
A tribute that lasts forever. (Straightforward is good...but dull.)
Standing the test of time. (See above)
Personal service...at a personal time. (Too Kotex for me somehow)
Quality goes in before your name goes on. (Ugh!)
Monuments of distinction. (I don't mind this one, but is it too haughty?)
Let us help you express your loving memories. (Too long)
A reflection of life.
For timeless memories.
To honor a lifetime.
Where memories live on.
(In forgettable slogan land.)

Do we go with the "River" in our title and build on that? It's tough to reconcile loosey-goosey flowing rivers with carving things in stone for everlasting eternity. And the "River" is more a nod to our area of service than our philosophy of monument making.

So I'm floundering here.

Suggestions?